Brand Strategy
The Secret to Cult-Status Brands? A Strategy that speaks to the right people. Find out how brand strategy can help your business build a loyal following.
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Branding that reflects what you stand for and sets you apart, with zero guesswork.
You’re building something sacred. A business rooted in inclusivity and passion. A space for creativity, culture, and connection.
But somewhere between client calls and content calendars, your brand got overlooked. Now your marketing doesn’t reflect the magic of what you’ve built.
You’ve built the bones, now let’s shape the soul.
I craft bespoke brand identities for bold businesses and organizations, as daring and unmistakable as they are. If your visuals feel scattered, or you’re tired of second-guessing how to show up. I can help.
I'll take your messy, brilliant, half-baked ideas and shape them into a brand with clarity, craftsmanship, and a bit of bite. No cookie-cutter templates. No bloated packages. Just what you need to grow and glow, with room to return for more.
Come in and see how the ritual works. The kettle’s on.
Your brand is a garden.
It grows where you water it. It blooms when you tend it. And when you neglect it, it shows.
You don’t need a rebrand. You need rhythm and a second set of hands. Brand Management is about maintaining alignment, and every visual leaves a lasting impression.
From campaigns to sales pitches, I'll help keep your branding consistent and luxurious so you can focus on your business.
Management options include:
Short-Term Support
Pitching to investors? Need a campaign polished and ready to go? I’ll step in, make it sparkle, with no long-term contract.
Monthly Subscription
I’ll manage your visuals across social media, web, and print. And tighten things up, so you can stay sharp, cohesive, and ahead of the curve, without burning out.
Hi, I’m Viki, your new Brand Identity and Marketing Designer.
I'll help you launch a new product, pivot, or rebrand your business.
Blearning the story behind your brand, getting to know your audience, and analyzing your competitors. To craft a brand strategy that turns passive observers into loyal supporters.
Let’s build something worth following.
The Study
The idle thoughts of a Brand identity & Marketing Designer.
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Brand Strategy
The Secret to Cult-Status Brands? A Strategy that speaks to the right people. Find out how brand strategy can help your business build a loyal following.
Read More
Brand Audit
A Brand Audit is your secret weapon for identifying gaps, inconsistencies, and parts of your brand you've underutilized.
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When DIY Isn’t Enough
Discover how a professional brand refresh can help your small business attract dream clients, boost confidence, and reclaim your time.
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"Whispers build worlds. Stories spark movements. If you're building a brand meant to haunt minds and stir hearts, you're in the right place."
Join my monthly letter where I share secrets of brand storytelling, world-building, and campaign ideas that cling to memory. Accompanied by some anecdotes from behind the scenes as I build my own cult brand.
